Revenue
Live · 842 events/sec
Gross revenue · 30d
on target
$418.6k
+11.2% vs. prior 30d
6,684 orders
Avg order value
$62.40
+6.1% MoM
Cohort: all buyers
Refund rate
2.8%
−0.6% MoM
187 refunds · $11,663
Checkout conversion
attached
32.4%
−4.2% MoM
Motivating delta #7
Daily revenue
sum(order.completed.total) by day
30d total
$418,624
Jun 15Jun 30Jul 15
Purchase funnel
Last 30 days
/home visitors
100%
/shop views
62%
/product views
34%
/cart
18%
→ /checkout
32.4% drop
Order complete
89% of checkout
Top SKUs · revenue
last 30d
SW-980
$48.2k
BR-118
$37.6k
SW-401
$30.4k
KN-207
$21.2k
LT-052
$15.0k
CR-044
$10.6k
Revenue by acquisition cohort
D30 net revenue per user
Rolling 90d
Organic
$84.20/ user
Paid social
$41.80/ user
Referral
$118.40/ user