Cart · empty-state recommendations
Problem
62% of visitors reach /cart with items but bounce before checkout. The empty-cart-adjacent state (small cart) shows no product context — users don't see what they've considered.
Hypothesis
A "You may also like" strip below cart items — powered by recently-viewed — will keep users in the funnel.
Success criteria
+20% CTR on cart-page recommendations; no drop in checkout-start rate.
Scope
- Empty-adjacent state on /cart
- Recs API endpoint returning 3 items
- Analytics event · recs impression + click