Marketing plan

Choice: Start only after 1.4.3 is live. Use what is already paid for: RevenueCat for who pays and price tests, the free store listing tests, and mcp-appstore for keywords and rival reviews. Add PostHog for the install-to-payment funnel. The first paid channel is Apple Search Ads Advanced with exact-match keywords, as one capped test (T024). Add Google App campaigns only after Apple earns back its spend. Why: The app earns nothing yet, so measurement and a cheap test come before bigger tools. It has the highest price of the owner's apps and a global audience, so paid installs have the best chance of paying back here. Rejected: AppTweak, Appfigures, Sensor Tower (too costly before revenue) · AppsFlyer, Adjust (not needed at this scale) · Arcads (costly, no proof for this kind of app) · Superwall (RevenueCat is already in the app) · Astro (only if mcp-appstore falls short) Revisit: A short-video tool such as ReelFarm once a hand-made video brings real installs.