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video-recipe-market

Synthesisverified 2026-11-04

Summary

The market is full. At least 18 apps turn a social video link into a recipe, and the leader (ReciMe) has 327k ratings and funding. The one clear gap: users hate import limits behind a paywall, and imports that come out wrong.

Competitors

Product Platform Price Rating (count) Last update Earnings estimate (source)
ReciMe iOS · Android · web free, then $6.99–$69.99 4.79 (327k) 2026-11 ~$2M a year, modeled (prospeo.io, 2026)
Deglaze iOS · Android free, Pro subscription 4.87 (4.1k) 2026-11 unknown
Pestle iOS · macOS free, paid tier 4.73 (1.8k) 2026-10 unknown
Flavorish iOS · Android free, $4.99/mo 4.74 (1.7k) 2026-11 unknown
Eggcellent (small indie) web subscription — 2026-04 ~$18k total, 2 subscribers (trustmrr.com)

Features

Feature ReciMe Deglaze Pestle Flavorish
Import from IG / TikTok / YouTube yes (limit on free) yes (limit on free) yes yes (limit on free)
Uses audio when no transcript yes unknown unknown unknown
Photo / cookbook scan yes yes yes yes
Collections / favorites yes yes yes yes
Step-by-step cook mode yes yes yes, hands-free yes, many dishes at once
Grocery list yes, by aisle yes, by aisle (Pro) yes yes, by aisle
Meal plan yes yes (Pro) yes, 14 days yes
Scale and convert units yes yes (Pro) yes yes
Nutrition yes (paid) no no yes
Household sharing share only yes, free yes yes
Link to ChatGPT / Claude no yes (Pro) no no

Every feature in the idea (save, favorites, video → steps) is already free or cheap in all four.

What users say

Top complaints (ReciMe 200 + Flavorish 126 newest reviews)

  • Paywall, import limit, surprise charges: "free", "trial" and "subscription" are among the top words, and 1★ is 33% and 41% of the reviews read.
  • Wrong imports: steps end up in the ingredient list, and measurements come out wrong.
  • Crashes and lag, mostly on iPad.

Top praise

  • No more lost screenshots and saved TikToks.
  • No ads or life stories, just ingredients and steps.
  • Grocery list and meal plan from saved recipes.

Quotes: raw/2026-11-04-video-recipe-market/reviews.md.

Screens and videos

  • ReciMe, Flavorish, Pestle, Deglaze: two screenshots each in .context/raw/2026-11-04-video-recipe-market/ (recime, flavorish, pestle, deglaze)
  • Store page videos: the links in the table above.

Market fit

  • Who pays: home cooks who save recipes from social media. Store reviews read as mostly US parents who plan the family's meals.
  • How many: ReciMe claims 15 million users (release notes, 2026-11). Not checked.
  • What they use today: screenshots, saved posts, notes, and the apps above.
  • Not checked: whether Hindi or Hinglish videos, or Indian vegetarian cooking, are handled badly. That is the only niche this review could not rule out.

Sources