positioning

Summary

How Scrvio is positioned against Loom, as the plan wrote it.

Built from

• plans
• storage-providers

Body

Don't compete with Loom on features. Compete on positioning.

Loom owns "async video for teams." You can't out-feature them. Instead:

Position: "The privacy-first screen recorder"

• Your PRIVATE_CLOUD (bring-your-own S3) is unique
• Target: regulated industries, GDPR-conscious EU companies, healthcare, finance
• Marketing: "Your recordings, your infrastructure. No vendor lock-in."
• This justifies premium pricing and attracts enterprise buyers

Secondary position: "Loom alternative at half the price"

• Pro at $14 vs Loom at $12.50 — similar price but include storage
• Team at $29/seat vs Loom at $12.50/seat — but include 100GB
• Simpler pricing = easier sell

Last refresh

2026-10-04 — carried from PLAN.md unchanged. Refresh when plans changes.

Sources

• PLAN.md at the repo root, split on 2026-10-04 (git show main:PLAN.md)