AdMob

Summary

Ad revenue, requests, match rate and fill, the whole revenue model (monetisation).

Canonical values

Key	Value	Last changed
SOURCE.ADMOB.ACCESS	manual: AdMob → Reports	2026-10-25

How to query

A person reads AdMob and pastes the numbers, with the date range and platform, into .context/raw/YYYY-MM-DD-admob-<slug>.md.

• "How much do ads earn?" — Reports → Estimated earnings, by app and platform.
• "Do ads show?" — Reports → Requests, Match rate, Show rate. On iOS, check this first: ads not showing is usually a low match rate, not a code bug.

Sources

• monetisation
• metrics/definitions.yml (ad_revenue, ad_match_rate)