Product boundary

slug: pattaya repo_shape: single-app (planned; not yet code)

Included in scope

• mobile app experience for iOS + Android (React Native + Expo, planned Phase 3)
• product artifacts in .context/wiki/
• design prototypes in .context/designs/
• India-first, English + Hindi; global expansion post product-market fit

Excluded from scope

• web app (mobile-only)
• admin dashboard, doctor-facing portal (Year 2+)
• community / forum / UGC surfaces (business trap — see [[ai-not-community]])
• doctor / product marketplace (Momspresso failure — see [[2026-07-27-no-community-no-marketplace]])
• ads (breaks medical-adjacent trust)
• diagnosis, dosage, or clinical decisions (see [[no-medical-advice]])
• self-serve solo mode as a first-class experience (see [[couples-first]])
• filing, form-submission, or provider-integration surfaces
• app store, marketing landing, or blog (Year 2+)

Vocabulary

• Household — the billing entity. One paid seat covers both partners.
• Partner — an individual user account belonging to a Household.
• Stage — the current life-cycle position: pre-decision · trying · pregnancy · postpartum · parenting.
• Pillar — one of the four product surfaces: Knowledge · Journal · Motivation · Tracking.
• Card — a single unit of curated knowledge content.
• Ritual — the weekly 5-minute in-app couple reflection.
• Briefing — the AI-generated daily home surface for the household.
• Indian context — a toggle available on every Knowledge Card to swap medical guidance for garbhsanskar / Ayurveda / joint-family / regional-diet context.