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content-taxonomy
Entitycanonicalverified 2026-07-27
CONTENT.TAXONOMYContent taxonomy
Summary
The canonical structure of Knowledge Cards, tags, and lifecycle mapping.
Canonical values
Card structure
| Field | Notes |
|---|---|
card_id |
Stable, dot-notated. Never changes. Example: card.pregnancy.trimester-1.nausea. |
title |
3–8 words. Sentence case. |
tldr |
1–2 sentences. Direct answer. |
body.global |
Modern-medical view. Default. |
body.india |
India-context view. Same claim structure. May reference garbhsanskar, Ayurveda, joint-family. |
body.regional |
Optional region overlay (Maharashtra, Tamil Nadu, etc.). |
media.audio.global |
Audio narration URL (English) of the global view. ~80% of cards. |
media.audio.india |
Audio narration URL (English + Hindi options) of the India view. |
media.audio.narrator |
Name + city + short bio of narrator. |
media.audio.duration |
Seconds. |
media.video |
Optional short video (≤ 5 min) for topics that show better than tell. ~20% of cards. |
media.video.duration |
Seconds. |
stages |
Array — which stage IDs this card is relevant for. |
tags |
See tag taxonomy below. |
sources |
Every body must cite at least one clinical source (global) and one Indian source (india, if present). |
medical-review |
Yes/no. Cards that reference symptoms must have this true. |
red-flag |
If true, card is only shown alongside "when to see a doctor" callout. |
Tag taxonomy (~40 tags)
- Physical: nutrition, exercise, symptoms, sleep, weight, sex, alcohol, caffeine, medication
- Medical: fertility, ovulation, IVF, IUI, PCOS, endometriosis, gestational-diabetes, preeclampsia, ppd, ppa
- Emotional: anxiety, decision-support, partner-support, in-law-dynamics, career-vs-family, identity-shift
- Practical: delivery-prep, hospital-bag, feeding, sleep-training, discipline, screen-time, schooling
- Indian-cultural: garbhsanskar, ayurveda, saatkolam, confinement, gond-ke-laddoo, panjeeri, dosha
- Financial: cost-of-having-a-kid, insurance, IVF-cost, school-cost, planning
Card counts (MVP target)
| Stage | Card count |
|---|---|
| pre-decision | 30 |
| trying | 40 |
| pregnancy | 80 |
| postpartum | 30 |
| parenting | 20 |
| Total | ~200 |
Related
- pillar-knowledge — where these live
- indian-context-toggle — every card supports the toggle
- no-medical-advice — red-flag cards
- voice — tone rules
Sources
- Design decision
- Content structure benchmarked against What to Expect + BabyCenter Cards
Every project of mine is written down like this.
Read the résumé