Pricing

Summary

Canonical price table. INR primary, USD secondary. All prices are per Household.

Canonical values

B2C — Household subscription

Key	Value	Last changed
PRICE.TIER.FREE	₹0	2026-07-27
PRICE.PAID.INR.MONTH	₹399	2026-07-27
PRICE.PAID.INR.YEAR	₹2,499	2026-07-27
PRICE.PAID.USD.MONTH	$9.99	2026-07-27
PRICE.PAID.USD.YEAR	$59.00	2026-07-27
TRIAL.DAYS	14	2026-07-27
TRIAL.START-TRIGGER	Partner paired	2026-07-27

Benchmarks (competitor pricing, signal only)

App	Price
Flo Pregnancy	~$59.99 / yr
Glow Nurture	~$35.99
Huckleberry	~$99 / yr
Kinedu	~$60 / yr
Cooper	~$100 / yr
Nara Baby	~$50 / yr
BabyCenter	Free + ads
What to Expect	Free + ads

B2B2C (Phase 4+)

Key	Value	Last changed
PRICE.B2B.INR.PER-EMPLOYEE-YEAR	3,500–5,500 (band, TBD)	2026-07-27
BILLING	Quarterly or annual enterprise invoice	2026-07-27

Related

• tier-free
• tier-paid-household
• tier-b2b-employer
• household-as-billing-unit
• monetization-matrix

Sources

• .context/wiki/synthesis/market.md
• .context/wiki/synthesis/competitors.md