Tier — B2B (Employer)

Summary

Year-2 tier. Employer pays for the household on behalf of an employee. Both partners get full access.

Canonical values

Key	Value	Last changed
TIER.ID	b2b-employer	2026-07-27
STATUS	draft (Phase 4/5)	2026-07-27
PRICE.INR.PER-EMPLOYEE-YEAR	3,500–5,500 (target ACV band; TBD in Phase 4)	2026-07-27
ENTITLEMENTS	Same as tier-paid-household	2026-07-27
ENROLLMENT	Employer-issued code OR SSO	2026-07-27
BILLING	Enterprise invoice, quarterly or annual	2026-07-27
TARGET-BUYERS	Indian tech companies (Flipkart, Swiggy, Zomato, Razorpay, Infosys, etc.)	2026-07-27
ANALOGUES	Peppy (UK), Maven Clinic (US)	2026-07-27
MVP-INCLUDES	Not included in Phase 3 MVP	2026-07-27

Related

• household-as-billing-unit
• tier-paid-household
• gtm-india — B2B GTM Phase 4+

Sources

• .context/wiki/synthesis/market.md — Peppy/Maven analogues