Monetization matrix

Summary

Free vs Paid feature grid. B2C household subscription is the primary revenue model. B2B2C is Phase 4+ secondary.

Built from

• tier-free
• tier-paid-household
• tier-b2b-employer
• pricing
• household-as-billing-unit
• ai-not-community

Body

Feature	Free	Paid Household	B2B Employer
Knowledge Cards — read	Full library	Full library	Full library
Knowledge Cards — listen (audio)	Full library	Full library + offline	Full library + offline
Knowledge Cards — watch (video)	3 per week	Unlimited	Unlimited
Cycle + ovulation tracking	✓ (full)	✓	✓
Mood + sleep + symptoms tracking	✓	✓	✓
Partner activity feed	✓	✓	✓
AI chat	3 per week	Unlimited	Unlimited
Journal entries	3 per week	Unlimited	Unlimited
Voice journaling	–	✓	✓
Weekly couple report	–	✓	✓
Reflection ritual	1 per month	Unlimited	Unlimited
Milestones (log)	✓	✓	✓
Shareable milestone artifacts	–	✓	✓
First-year yearbook	–	✓	✓
Priority AI response quality	–	✓	✓
Indian-context toggle	✓	✓	✓
Data export	✓	✓	✓

Design rule: free tier is generous enough to be a genuine "on-ramp" — cycle tracking, reading knowledge, listening to knowledge, viewing partner activity. Paid tier is the AI + journaling + reports + video + offline audio. This mirrors Flo's freemium pattern (where core cycle is free and premium is intelligence layer).

Pricing (canonical — see pricing)

Tier	India	Global
Free	₹0	$0
Paid Household — Monthly	₹399	$9.99
Paid Household — Yearly	₹2,499	$59.00
B2B Employer (Phase 4+)	₹3,500–5,500 / employee / year	TBD

Explicitly rejected models

• Ads — breaks medical-adjacent trust. Do not add, ever.
• Doctor / product marketplace — Momspresso died here (see 2026-07-27-no-community-no-marketplace).
• UGC community as business — BabyChakra/TinyStep graveyard.

Last refresh

2026-07-27

Sources

• (synthesis)