Success metrics

Summary

Gate metrics per phase. If we miss a gate, we do not proceed to the next phase.

Built from

• validation-plan
• mvp-scope
• monetization-matrix
• gtm-india
• tier-paid-household

Body

Week 4 — end of Phase 2 (Validation)

• Waitlist ≥ 500
• ≥ 3 of 5 experiments pass
• Both founders sign the personal-gate ADR ("we build this even if we don't have a kid")

Month 4 — end of MVP beta (Phase 3)

• 1,000 installs
• W2 retention: 40%
• W8 retention: 25%
• Free → paid on soft paywall: 3%

Month 9 — mid Phase 4

• 10,000 MAU
• Paid conversion: 5%
• Blended CAC: ≤ ₹150
• LTV: ≥ ₹1,800
• Payback: ≤ 4 months

Month 12 — end Phase 4

• 50,000 MAU
• Paid conversion: 7% (Flo benchmark)
• ARR run-rate: ₹1–1.5 Cr
• At least one signed B2B pilot
• Fundable seed round

Kill criteria (any phase)

• Phase 2: < 3 of 5 experiments pass → shut down or pivot
• Phase 3: W8 retention < 20% after two paywall iterations → shut down
• Any phase: personal-gate fails → reduce scope to personal tool; open-source; stop as a business

Last refresh

2026-07-27

Sources

• (synthesis)
• Flo benchmarks: market