MVP scope

Summary

Must / Should / Could / Won't for the 12-week Phase 3 MVP build. Aligned to the couples-first wedge.

Built from

• couples-first
• stage-driven-ux
• ai-not-community
• no-medical-advice
• household-as-billing-unit
• motivation-is-ritual
• retention-past-birth
• pillar-knowledge, pillar-journal, pillar-motivation, pillar-tracking
• tier-free, tier-paid-household
• All 25 surfaces in .context/wiki/surfaces/

Body

MUST have (Phase 3 exit criterion)

• flow-pair-partner end-to-end — Clerk auth, WhatsApp deep link, Household + Partner data model
• Stage picker + stage-driven-ux for all 5 stages (stage-pre-decision through stage-parenting)
• surface-mobile-home-shared with stage-conditional briefing (Claude Sonnet 4.5)
• surface-mobile-home-solo fallback
• pillar-knowledge: ~200 Cards in the library, feed + card detail + indian-context-toggle
• pillar-knowledge: Read + Listen + Watch — audio narration on ~80% of cards; short video on ~20% (surface-mobile-knowledge-audio-player)
• pillar-knowledge: AI chat with no-medical-advice hard refusal and doctor-referral. Entry point: raised center tab-bar button on every screen.
• pillar-journal: text + voice entry (Whisper), private/shared toggle, list view
• flow-weekly-reflection-ritual full flow + AI-generated surface-mobile-journal-weekly-couple-report
• pillar-tracking: cycle tracking is free (full month calendar, Flo-style), mood+sleep (all stages), pregnancy symptoms (pregnancy). Manual only.
• partner-activity-feed: strip on Home + full-screen view (surface-mobile-home-partner-activity)
• surface-mobile-motivation-milestones with flow-milestone-share (opt-in artifact for paid)
• flow-paywall-trial-to-paid: 14-day trial, RevenueCat integration, ₹399/mo or ₹2,499/yr
• surface-mobile-settings-privacy with real audit log
• journal-encryption envelope encryption in production
• iOS + Android via React Native + Expo, one binary, one codebase
• India + Hindi copy for onboarding and 5 top screens

SHOULD have (nice to ship, cuttable)

• Streaks UI (surface-mobile-motivation-streaks)
• Kick counter widget in pregnancy tracking
• Loss milestone flow (with therapist referral)
• Data export (JSON download)
• Weekly ritual push notification on Saturday

COULD have (post-MVP)

• Apple Health / Google Fit integration
• Region overlay (Maharashtra vs Tamil Nadu content variants)
• Multiple Hindi voice options
• Postpartum EPDS screening + auto-escalation

WON'T have (permanently out of MVP scope)

• Community / forum / feed / DMs / follows — ai-not-community
• Doctor booking or marketplace — ai-not-community
• Web app, admin dashboard, doctor portal
• B2B2C corporate benefit (tier-b2b-employer) — Phase 4+
• Regional-language content beyond English + Hindi — post-PMF
• Wearable device integration
• Ads

Last refresh

2026-07-27 — refresh when any Built-from page changes.

Sources

• (synthesis; cites wiki pages)