Ritesh FirodiyaWork / Plan-Kid / Wiki / Entities
persona-undecided-couple
Entitycanonicalverified 2026-07-27
PERSONA.UNDECIDED-COUPLEPersona — Undecided couple
Summary
The founders' own persona. A couple in their late 20s or early 30s, in stage-pre-decision, asking "should we?"
Canonical values
| Key | Value | Last changed |
|---|---|---|
| PERSONA.ID | undecided-couple | 2026-07-27 |
| AGES | 28–34 | 2026-07-27 |
| LOCATION | India tier-1 (MVP) + tier-2 later + global expansion | 2026-07-27 |
| MARRIED | 2–7 years | 2026-07-27 |
| INCOME | ₹15L–₹80L combined household | 2026-07-27 |
| PROFESSION | Salaried tech / consulting / finance / entrepreneurs | 2026-07-27 |
| STAGE | stage-pre-decision | 2026-07-27 |
| PAIN.PRIMARY | "We don't know if we want a kid, and every conversation feels charged" | 2026-07-27 |
| PAIN.SECONDARY | Parents / in-laws pressure; friends having kids and it feels like a signal | 2026-07-27 |
| JOB-TO-BE-DONE | Help us have honest, structured conversations about this decision — with each other, not with the internet | 2026-07-27 |
| CURRENTLY-USING | Reddit r/Fencesitter, books, therapy, private WhatsApp chats | 2026-07-27 |
| WOULD-PAY | Yes — if it delivers the honest conversations, not shopping-list content | 2026-07-27 |
| ANTI-PATTERN | Anything that pushes "you SHOULD have kids" or "career women don't need kids" | 2026-07-27 |
Related
Sources
- Founder persona (self-described)
.context/wiki/synthesis/market.md— pre-decision white space
Every project of mine is written down like this.
Read the résumé